After switching my business to focus on food clients only I wanted to really make it known that I have changed things up over here. So I renamed my biz and created a new, refreshed identity to go along with it. In lieu of sending out my typical holiday cookie mailer, since most of my food clients now can bake better goods than me, I sent out a mailer after the holidays announcing my new name for the new year.
I wanted to make the mailer gift something special that stood out and something that my clients could actually use as well. Each screen printed notebook contained a ruler on the inside front cover (something I find my clients need when discussing sizing for their packaging projects), a calendar on the back panel (for a quick glance to schedule future projects, launches and big events) and a personalized, hand written message on the first page.